Business Tip - Building Your Brand

Building your brand is a necessity. 

​What do you say and how do you say it?

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Got a WEBSITE or Facebook page?
​If you do, then...use a contact form on your website to provide a coupon or advertise specials. Facebook has a free store that can be set up so people can buy products from you directly.  If you do not sell products, then offer a discount on a service. Get people excited about what you offer!  Let us get a website started for you, set up a Facebook page, or add a contact form to your website.

Be Creative!
​Car Magnets may not be your thing, but they work miracles for me. I was at the stop light the other day, and I looked over and the person in the passenger seat was on my website. It is amazing what you can do in the 25 seconds at a stoplight.  Also, be sure to have business cards and postcards handy.  You can also add a code to your business card to make calling or visiting your business more appealing.

​Online VS Face-to-Face
There are no limits to obtaining customers. Who is your ideal customer?  Everyone!  Whether you are an online business or market to your family and friends, building your brand is of great importance to expanding your customer base.
Do you know that some businesses do not have websites?  Some only advertise on one social media outlet. Well, as a business owner, I have found many challenges to limiting my customer channel to only one specific method.

Be a WALKING Advertisement!
​Everywhere I go, I wear my t-shirt and carry my tote bag.  Without saying a word, people become familiar with your company name.  When I least expect it, someone will stop me in the store and ask, "Do you help people with ...?"  Before you know it, you have a customer without any effort.

Whatever you decide to do to  build your brand, GO FOR IT!